How It Works

Here's how we reduce returns and increase conversions.

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Nobody wants to spend time answering lengthy questionnaires. Our questions take less than 30 seconds to answer.


Our proprietary mathematical algorithms determine the customer’s full set of body measurements, often with more detail than a tailor.


Use our data to get your customer's full body measurements to make made-to-measure clothing or recommend the best ready size.


Learn more about your customers than ever before. Use this data to better target customers, manage inventory, and much more.

28% of all clothes purchased online are returned

About Fashion Metric

A new way to solve an old problem

Fashion Metric in a nutshell

Fashion Metric is a SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive set of technologies to calculate a customer's full set of body measurements in seconds, we help customers get measured for custom clothing or select the best ready-to-wear size.

We empower retailers and brands with the continuous data analytics and collection of their customer fit profile data, acting as a data-hub for additional services including inventory management and personalization specific for their customer demographic.

Apparel Industry: By The Numbers

The online apparel market is the fastest-growing segment within eCommerce and is expected to hit $73B by 2016. Here's some data that keeps us up at night:

  • Apparel Industry eCommerce return rate 28%

  • Apparel Industry eCommerce conversion rate 2.5%

  • Consumers using mobile devices in-store 70%

  • Mobile eCommerce growth rate 47%

Why Fashion Metric?

The average online apparel retailer experiences a return rate of 28%. The vast majority of these returns are due to fit issues. Fashion Metric's Fit Technology is proven to reduce returns without requiring complex coding or integration overhead.
The #1 reason why apparel shoppers don't buy online is because of uncertainty around fit. In 1999 the average conversion rate on an apparel e-commerce website was 2% - 2.5%, fast-forward to today and those numbers haven't budged. Fashion Metric allows apparel brands and retailers to give their customers the data they need to buy online with confidence.
Most online apparel retailers only know their customers, name, address, and purchase history. What they don't know is if the customer liked the sizes they purchased in the past or any information about their body measurements. Thanks to Fashion Metric apparel brands and retailers can collect more information about their customers than ever before.

Our Products

Multi-brand Retailers

Fashion Metric can help multi-brand retailers suggest the best size for their customers anywhere on their site.

Apparel Brands

Apparel brands can use Fashion Metric to improve their existing patterns to better fit a wider range of customers.

Custom Clothiers

Fashion Metric brings custom clothiers online by making it easy to fit customers without ever having to measure them in person.

Using data to create a better shopping experience

Product Spotlight: 

Virtual Tailor API

No More Tape Measures

In 2012 our team started building machine learning and mathematical algorithms to make it possible for online shoppers to get fitted for custom clothing without a measuring tape. We A/B tested dozens of different question sets to learn what shoppers really knew about themselves. What we learned is that the average shopper doesn't know very much about their own body measurements, which means we needed more data and more math.

By 2013 we were using our technology on our own apparel eCommerce store and shoppers were blown away. No measuring tape, no long questionnaire, just simple questions and a lot of math behind-the-scenes. Now in 2015 we have made this technology available to the world. It's called the Virtual Tailor API, and it provides retailers and brands with more data about their customers than ever before.

It’s easy to get started

Determine which measurements you need and add input fields to your website to capture responses from your customers. No branding requirements, no quirky widgets.

Call the Virtual Tailor API through a simple HTTP GET request, not another JavaScript tag. Years of research and machine learning algorithms are now at your fingertips.

Your shoppers responses are passed through our mathematical models, which return a detailed output that can be as granular as you want, even more detailed than a tailor.

Choose to receive this data as a JSON blob, in a custom email or populated in a database. Use the data to increase conversions, reduce returns and better manage inventory.

What our customers are saying

"Fashion Metric has completely changed our business and allowed us to become a national brand overnight. By relying on virtual tailoring, we have disrupted the traditional commodity-driven industry of medical scrubs with a truly custom-built medical suit that's made to the exact measurements of each medical and healthcare professional. We've abandoned our hybrid sales recruitment model, which allows us to focus more on marketing and social media communication tools to drive demand and interest."

Lango Shels

"We've seen a significant uptick in conversion of over 1% (HUGE!) in the last 1-2 months without any major site changes — I would attribute this to the level of trust/word of mouth we've seen with customers who have a positive first-time experience with us and don't need replacements! This has been hugely helpful as we now have people that routinely contact us and tell us that their friend had a great experience with us and everything fit really well!"


"Fashion Metric allowed us to go outside of New York for customers. That's how you reach scale."

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Thanks for your interest in Fashion Metric. Please tell us a bit more about your company so we can understand if there is a good fit. An account manager will contact you to follow-up on your request and review how we can best work together.

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